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EVENTS

e·vents

deliberate public displays

Bring on the crowds and feel the charge.

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MOVE THE CROWD

Elevate Expectations

Expect more from your events experience — we do. Lofty goals require a sound foundation. Our creative blueprints start with strategic discovery and ideation long before they’ll ever reach engineering. Our holistic approach leads your rise above the competition while award-winning design ensures the crowd enjoys the view.

ACTIVATED Events...

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ACTIVATION:
A complete refresh and launch of a dynamic 3D exhibit space designed to elevate the brand experience while engaging consumers and dealers with high-impact product displays. Live presentations and a lifestyle/retail shopping showcase completed the transformation.

OUTCOME:
Working as true partners, we underwent a complete brand immersion with revitalized their look and brought to life the passion for adrenaline that Kawasaki shares with their customers. The experience began with an 11+ city North American show tour exhibit that engaged both dealers and consumers and made a bold statement on the show floor. Unique staging areas allowed for new product reveals and press engagements that garnered extensive media coverage, interviews, and more—all set within a beautifully branded environment. Design cues, materials, and visual architecture established by the exhibit became inspiration for retail fixture displays and prominent features in Kawasaki’s new North American headquarters lobby and Heritage Hall museum.

Our partners obsessed with excellence were FUELED BY INNOVATION.

FUEL THE INNOVATION
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ACTIVATION:
Design, engineer, and fabrication a multidimensional, interactive, thematic exhibit, complete with heavy AV and dramatic lighting

OUTCOME:
THQ develops some of the most impressive games in the industry. We enable their exhibit to shine as a perennial standout at E3 (Electronics Entertainment Expo) every year—showcasing new titles in spectacular fashion. Highlights of this year’s 2-story exhibit included a suspended private jet, a separate airliner interior converted to a multimedia theater, interactive digital experiences, and a larger-than-life spaceship capsule. Dynamic game trailers and sizzle reels took center stage within 3 completely game-themed screening theaters. In addition to providing a show-stopping “Wow!” factor, the exhibit maintained 6 very active conference rooms and a hospitality area to support busy PR and marketing activities happening behind the scenes.

Our partners obsessed with excellence DELIVERED A SHOW-STOPPING PERFORMANCE.

UNLEASH A BLOCKBUSTER
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ACTIVATION:
A living trade show environment that captures new dealers and retail customers

OUTCOME:
LG’s campaign focused on matching mobile phone features with user personas and unique lifestyles. In a push to reach beyond this end-user grass roots campaign, our live marketing spin brought LIFE’S GOOD center stage at their CTIA exhibit. High‐impact, live performances and interactive presentations pulled visitors into 3 key areas of the exhibit that brought the personas to LIFE: 1) a rotunda stage featuring live rap performances brought to life mobile consumer personas along with their perfect, lifestyle-matching LG phones; 2) a gaming area offering a hands-on demo of LG’s great keyboards in a game called TXT2WIN that enabled the fastest “texter” to win a new LG mobile phone; and 3) perimeter engagement stations, where scripted talent demonstrated product features and offered visitors the chance to win a 42-inch LG TV. LG achieved its objectives for CTIA this year and received a “highly valuable experience” ranking from 7 of every 10 booth visitors. More than half of all visitors to the exhibit described the LG brand experience as the most noticeable at CTIA.

Our partners obsessed with excellence MADE THEIR BRAND PROMISE PERSONAL.

LIVING THE DREAM
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ACTIVATION:
A custom exhibit and interactive demo experience for a mobile phone launch

OUTCOME:
Nothing beats hands-on experience, so we built a proving ground for the launch of HTC’s flagship mobile phone HTC One that was hands-down, hands-on, quietly brilliant. We helped develop and stage experiences to highlight each amazing feature—camera, premium design, and authentic sound—with engaging hands-on demos. Attendees photographed performance artists with the HTC One and their own devices for comparison. HTC One phones were tethered beside empty frames opening into a dark portal in the wall. Inside, colorful glass and small sculptures became subjects to photograph in low light with the HTC One and their own phone to see the difference in quality. Several listening stations featured tethered devices connected to Beats Audio headphones. A soundproof audio demo showcased the HTC One’s capability to integrate with a home audio system—an audiophile’s dream.

Our partners obsessed with excellence PROVED THEMSELVES SUPERIOR.

HANDS-ON PROVING GROUND


Strategy Creative Events Experiential Digital Training Production